About Muse

Muse Life Guide is a health and wellness collective of Muse Life Coaching for the mind, Muse Nutrition for the body, and Muse Yoga for the spirit. The word “Muse” means to look inward, as opposed to always looking outward, for the power, strength, inspiration, validation, and resources to create a meaningful and beautiful life for ourselves.

Muse takes an inclusive, compassionate, and non-judgmental approach to coaching, nutrition, and yoga. Everyone is seen as whole and unbroken, behind every behaviour is a positive intention, that everyone is okay, and has the resources and limitless potential within them to make positive changes in their lives.

Muse Life Guide was founded by Edmond T. Cheng, The Total Transformation Coach. Edmond’s passion is in working with people to discover their passions, and transform their potential into meaningful and tangible manifestations of their visions and values. His passion came after a life changing moment many years ago when he realized he was living his life for others than for himself, which led him to question his own beliefs, identity, and values. What Edmond came to realize was that his whole life was made up of layers and layers of cultural, societal, and familial expectations of what it meant to be a man, of what it meant to be an Asian man, and of what it meant to be a gay Asian man. It came to a point where he wanted to live the life he’s always wanted to live, and that meant becoming his own man, his own sun, and the author of his own story. But in order for Edmond to be his own sun, he realized he had to be open and willing to the idea of self-discovery and to do the work required to fulfill his purposes in life. And once he said, ‘yes’ to the universe, ‘yes’ to his future, and ‘yes’ to himself, that was when the transformation began. And that was when Edmond turned his life long passion of helping people into total transformational coaching through mind, body, and spirit.

Through Edmond’s journey of self-discovery, he experienced what it felt like to be mentally, physically, and spiritually aligned, which led him to want to bring that empowering experience to others through his work. When we are totally aligned, we are in the clearest mind, at our freest point, and at our highest peak in that moment of our lives to make the most positively impactful decisions that serves our most authentic selves and our deepest values.

Edmond says, “the Muse approach, whether it be through Muse Life Coaching, Muse Nutrition, or Muse Yoga, is a partnership between you and I. And our partnership consists of deep belief changing vision exploration exercises that integrates your sense of purpose and values in motivating and compelling ways to create powerful and attainable futures. The structure and pace of our work together will allow you to become courageously vulnerable so that you can create the space within your sub-consciousness to unveil, live, and share your life purpose. And in order for you to fully benefit from the program, your full participation, open-mindedness, and readiness and willingness for positive change and growth in your life is highly encouraged so that you can create sustainable, measureable, attainable, realistic, and tangible results from your hard work and efforts. So if you’re willing and able to take this first step in your transformational journey with me of becoming your own muse, I’ll be honoured to be your guide.”

Be your muse.

Edmond T Cheng,
The Total Transformation Coach and Founder of Muse Life Guide

Edmond is an International Coaching Federation (ICF) Associate Certified Coach (ACC); Erickson International Certified Neuro-Linguistics Programming (NLP) Practitioner; Yoga Alliance Registered Yoga Teacher (RYT) that specializes in Hatha, Yin, Pain Care, Chair Yoga and Yoga Nidra; Institute of Holistic Nutrition (IHN) Certified Nutritional Practitioner (CNP), and a Canadian Association of Natural Nutritional Practitioners (CANNP) Natural Nutrition Clinical Practitioner (NNCP).

Muse is a proud member of the LOUD Business Association and Canada’s LGBT+ Chamber of Commerce.
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How can I repay you? Money does not express the gratitude that comes from the heart. You have guided me from a place of confusion, frustration and just plain "in my head" to enlightenment, brightness and clarity. We all have the tools to accomplish this, but without your help, I was like a deer in headlights! Just stuck. When life gets tough, I feel safe to know that you are there for me.

Janice M

Edmond is a patient, wise and empowering life coach. He is passionate about helping others discover the best versions of themselves. I was unclear as to what life coaching was at first. I had it confused with psychotherapy. Edmond gently and expertly guided me through our session where I gradually realized the difference between the two. I was now able to find tangible solutions to my concerns. Edmond enlightened me to ways where I felt like I could be in control and work towards achieving my goals. Thank you Edmond for helping me remember the version of me I strive to be!

Christina T

Edmond has helped me establish multiple ways to approach the problems that have slowed me down from living a healthy and balanced lifestyle. Being involved in solving my own problems with Edmond is much more effective than blindly following the advice of a therapist.

Willie L

Edmond has natural coaching abilities that have helped me to identify and achieve goals that are in alignment with my authentic self. He has a remarkable gift for tuning into underlying issues that are causing roadblocks, and he uses this insight to plan the best course of action. Edmond's practice is rooted in compassion and a holistic approach that respects my mind's practical wishes while uncovering my heart's desires. Not only has Edmond helped me to craft effective action plans, but he has also guided me through a journey of self-exploration that has been empowering and healing.

Laura J

Edmond has the uncanny ability to get to the core of what I really want even when I’m uncertain. As a coach he asks powerful and thought-provoking questions and helps keep me on track, organized, accountable and be a more resourceful version of me – which is exactly that I am looking for to take me to the next level.

Charina C

Edmond is a gifted facilitator and he is able to help you discover your genuine core values and create clear action steps to fulfill your life.


If you are seeking a well-organized wellness workshop with tangible results for you individually, the workshop should be your first choice.

Rick Fitzgerald

Edmond, you are so professional and calm in conducting yourself.


You are one of the most fearless people I’ve ever met. You inspire me to push forward and never stop striving to reach my dreams.


You are so confident in yourself. It is inspiring.


Edmond, you are fantastic and a ray of golden sunshine. You brighten up the room as soon as you step in.


You have a natural gift to uplift a room. Thank you for always bringing the joy and making us smile and laugh.


I love you so much, you have the best vibe.


Thank for being so supportive over the year. You inspire me to do better and work harder.


If you’re willing to do the work, this could be an opportunity to gain some valuable insights.


Thank you for giving me a space to step out of the gloom that has followed me throughout the year. You have helped spark the positive joy that was hiding in my heart.


You are so kind and pure. Your fearless attitude and honest humour are incredible.


Thank you from the bottom of my heart for all the insight you have provided me and my mom. My life just wouldn’t be the same without you. Keep being you and rocking the personality and attitude of a total star. You’re a bright light in my life.

Ginny M

You never cease to surprise me with your strength, creativity and heart of gold.

Melissa M

Thank you for gifting me with your presence, your love and support.

Michelle L

I am so very blessed to have met you. You have such an amazing vibe.